I started using Facebook about one year ago and at that time it seemed like a pretty good way to keep in touch with people. I'd login and see what others were doing, look at photos of their kids, and every now and then come across someone from High School. Recently though, it seems like EVERYONE is now on Facebook. I'm sure it's probably true too, because I just read a statistic today that said Facebook is the 5th most popular website in the world.
Just a few months ago I realized that the online flyer service I'm using through Postlets.com now gives me the ability to post my new listings directly to my Facebook account. I thought that was pretty cool and a good way to let my friends see my homes for sale, but recently I'm seeing another benefit from using Facebook. I'm actually getting REAL business through Facebook.
Because all my Facebook "friends" are seeing how many listings I'm taking and homes I'm selling, I'm actually solidifying my business in their minds. So much so that when they run across someone that needs to buy or sell a home, they're remembering to refer this business to me.
I think Facebook could become the new "farming" community for me. Instead of doing expensive mailings to my friends, family and past clients, I can now keep them up to date with what's going on in "real time" by using my Facebook account and hopefully even sell a few of my listings in the process!
